- Set up spec-kit framework (checklist, decisions, scripts)
- Created project documentation (README, discovery questionnaire)
- Configured CI compliance checks
- Ready for discovery phase and client input
🤖 Generated with Claude Code
Co-Authored-By: Claude <noreply@anthropic.com>
5.2 KiB
Client Discovery Questionnaire
1000planets.cloud Marketing Site
Date Started: 2025-12-11 Status: 🔄 In Progress - Awaiting Client Responses Decision Required By: TBD
Part 1: Vision & Brand Identity
1.1 Brand Essence
Q: In one sentence, what is 1000planets.cloud?
- Response pending
Q: What's the origin of the name "1000 Planets"?
- Response pending
1.2 Brand Personality
Select 3-5 that resonate:
- Innovative / Cutting-edge
- Trustworthy / Reliable
- Bold / Disruptive
- Professional / Enterprise
- Approachable / Friendly
- Elite / Premium
- Technical / Developer-focused
- Other: ___________
1.3 Visual Direction
Q: Any brands/sites whose aesthetic you admire? Examples: Vercel, Linear, Stripe, Notion, OpenAI, etc.
- Response pending
Q: Color preferences or existing brand colors?
- Response pending
Q: Should it feel:
- Corporate & polished
- Startup & edgy
- Something else: ___________
Part 2: Target Audience & Messaging
2.1 Primary Audience
Rank 1-3 by priority:
- Enterprise buyers (CTOs, VPs)
- Small business owners
- Agency partners / resellers
- Developers / technical users
- Investors / stakeholders
2.2 Key Value Propositions
✅ Confirmed priorities:
- Savings through automation
- Human-in-the-loop (final approval control)
- Granular control (set-it-and-forget-it flexibility)
- Global, AI-forward mentality
Q: What else should we emphasize?
- Vertical-specific expertise?
- Speed to market?
- Privacy/security?
- Scalability?
- Other: ___________
2.3 Pain Points We're Solving
Q: What are your customers struggling with before they find you?
- Response pending
Part 3: Products & Services
3.1 Product Portfolio
Q: Should the site showcase:
- Individual products (Hotel Yield AI, Microsite Automation) separately?
- Position 1000planets as a platform that solves different verticals?
- Keep it high-level and let people discover products through sales?
3.2 Pricing Transparency
Q: Pricing approach:
- Display pricing publicly?
- "Contact sales" approach?
- Hybrid (show starting prices, contact for enterprise)?
Part 4: Desired Actions & Conversions
4.1 Primary CTA
Q: What's the #1 action you want visitors to take?
- Book a demo
- Start free trial
- Contact sales
- See products
- Get a quote
- Watch video
- Other: ___________
4.2 Secondary Actions
Q: What else should visitors be able to do?
- Newsletter signup
- Explore documentation
- View case studies
- Download resources
- Other: ___________
Part 5: Technical & Content Requirements
5.1 Tech Stack Preference
Static site (fast, simple):
- Next.js 14 (React, App Router)
- Astro (content-focused, fast)
- Other: ___________
CMS needed?
- Yes - for blog/case studies (Contentful, Sanity, etc.)
- No - static content only
Hosting preference:
- Vercel (recommended for Next.js)
- Netlify
- Self-hosted on nexus-vector
- Flexible / your recommendation
Domain:
- 1000planets.cloud is registered and DNS configured
- Needs DNS configuration
- Need to register domain
5.2 Content Assets
Q: What do you have ready?
- Company logo
- Product screenshots/demos
- Team photos
- Customer testimonials
- Case studies
- Video content
- Blog posts
- Other: ___________
5.3 Copy/Messaging
Q: Copy approach:
- You have existing copy/taglines (please provide)
- You'll draft everything (I'll implement)
- I should draft everything (you'll review/approve)
- Collaborative - we'll iterate together
Q: Any specific terminology or jargon to use/avoid?
- Response pending
Part 6: Success Metrics & Timeline
6.1 What does success look like?
Q: Primary success metric:
- High conversion rate on demo bookings
- Strong brand impression / credibility
- SEO/organic traffic
- Partner signups
- Other: ___________
6.2 Timeline & Launch
Q: Target launch date?
- Response pending
Q: Launch strategy:
- MVP first (minimal pages, iterate later)
- Full site at once (all pages complete)
- Phased (homepage first, add pages later)
6.3 Post-Launch
Q: Content updates:
- Will need to update content regularly (need CMS)
- Static site, rare updates (no CMS needed)
Q: Analytics:
- Google Analytics
- Plausible (privacy-focused)
- Both
- None
Q: A/B testing needed?
- Yes - for conversion optimization
- No - not initially
Summary & Next Steps
Once this questionnaire is complete, I will:
- ✅ Summarize our plan in a creative brief
- ✅ Document decisions in
spec-kit/decisions/ - ✅ Show you layout examples matching your vision
- ✅ Get your approval before writing code
- ✅ Build iteratively with milestone reviews
Notes & Additional Context
[Add any additional context, requirements, or constraints here]
Status: ⏳ Awaiting client responses to proceed with technical decisions and design phase.