1000planets-site/docs/DISCOVERY.md
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Co-Authored-By: Claude <noreply@anthropic.com>
2025-12-11 12:18:20 -08:00

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Client Discovery Questionnaire

1000planets.cloud Marketing Site

Date Started: 2025-12-11 Status: 🔄 In Progress - Awaiting Client Responses Decision Required By: TBD


Part 1: Vision & Brand Identity

1.1 Brand Essence

Q: In one sentence, what is 1000planets.cloud?

  • Response pending

Q: What's the origin of the name "1000 Planets"?

  • Response pending

1.2 Brand Personality

Select 3-5 that resonate:

  • Innovative / Cutting-edge
  • Trustworthy / Reliable
  • Bold / Disruptive
  • Professional / Enterprise
  • Approachable / Friendly
  • Elite / Premium
  • Technical / Developer-focused
  • Other: ___________

1.3 Visual Direction

Q: Any brands/sites whose aesthetic you admire? Examples: Vercel, Linear, Stripe, Notion, OpenAI, etc.

  • Response pending

Q: Color preferences or existing brand colors?

  • Response pending

Q: Should it feel:

  • Corporate & polished
  • Startup & edgy
  • Something else: ___________

Part 2: Target Audience & Messaging

2.1 Primary Audience

Rank 1-3 by priority:

  • Enterprise buyers (CTOs, VPs)
  • Small business owners
  • Agency partners / resellers
  • Developers / technical users
  • Investors / stakeholders

2.2 Key Value Propositions

Confirmed priorities:

  • Savings through automation
  • Human-in-the-loop (final approval control)
  • Granular control (set-it-and-forget-it flexibility)
  • Global, AI-forward mentality

Q: What else should we emphasize?

  • Vertical-specific expertise?
  • Speed to market?
  • Privacy/security?
  • Scalability?
  • Other: ___________

2.3 Pain Points We're Solving

Q: What are your customers struggling with before they find you?

  • Response pending

Part 3: Products & Services

3.1 Product Portfolio

Q: Should the site showcase:

  • Individual products (Hotel Yield AI, Microsite Automation) separately?
  • Position 1000planets as a platform that solves different verticals?
  • Keep it high-level and let people discover products through sales?

3.2 Pricing Transparency

Q: Pricing approach:

  • Display pricing publicly?
  • "Contact sales" approach?
  • Hybrid (show starting prices, contact for enterprise)?

Part 4: Desired Actions & Conversions

4.1 Primary CTA

Q: What's the #1 action you want visitors to take?

  • Book a demo
  • Start free trial
  • Contact sales
  • See products
  • Get a quote
  • Watch video
  • Other: ___________

4.2 Secondary Actions

Q: What else should visitors be able to do?

  • Newsletter signup
  • Explore documentation
  • View case studies
  • Download resources
  • Other: ___________

Part 5: Technical & Content Requirements

5.1 Tech Stack Preference

Static site (fast, simple):

  • Next.js 14 (React, App Router)
  • Astro (content-focused, fast)
  • Other: ___________

CMS needed?

  • Yes - for blog/case studies (Contentful, Sanity, etc.)
  • No - static content only

Hosting preference:

  • Vercel (recommended for Next.js)
  • Netlify
  • Self-hosted on nexus-vector
  • Flexible / your recommendation

Domain:

  • 1000planets.cloud is registered and DNS configured
  • Needs DNS configuration
  • Need to register domain

5.2 Content Assets

Q: What do you have ready?

  • Company logo
  • Product screenshots/demos
  • Team photos
  • Customer testimonials
  • Case studies
  • Video content
  • Blog posts
  • Other: ___________

5.3 Copy/Messaging

Q: Copy approach:

  • You have existing copy/taglines (please provide)
  • You'll draft everything (I'll implement)
  • I should draft everything (you'll review/approve)
  • Collaborative - we'll iterate together

Q: Any specific terminology or jargon to use/avoid?

  • Response pending

Part 6: Success Metrics & Timeline

6.1 What does success look like?

Q: Primary success metric:

  • High conversion rate on demo bookings
  • Strong brand impression / credibility
  • SEO/organic traffic
  • Partner signups
  • Other: ___________

6.2 Timeline & Launch

Q: Target launch date?

  • Response pending

Q: Launch strategy:

  • MVP first (minimal pages, iterate later)
  • Full site at once (all pages complete)
  • Phased (homepage first, add pages later)

6.3 Post-Launch

Q: Content updates:

  • Will need to update content regularly (need CMS)
  • Static site, rare updates (no CMS needed)

Q: Analytics:

  • Google Analytics
  • Plausible (privacy-focused)
  • Both
  • None

Q: A/B testing needed?

  • Yes - for conversion optimization
  • No - not initially

Summary & Next Steps

Once this questionnaire is complete, I will:

  1. Summarize our plan in a creative brief
  2. Document decisions in spec-kit/decisions/
  3. Show you layout examples matching your vision
  4. Get your approval before writing code
  5. Build iteratively with milestone reviews

Notes & Additional Context

[Add any additional context, requirements, or constraints here]


Status: Awaiting client responses to proceed with technical decisions and design phase.