# Client Discovery Questionnaire
# 1000planets.cloud Marketing Site

**Date Started**: 2025-12-11
**Status**: 🔄 In Progress - Awaiting Client Responses
**Decision Required By**: TBD

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## Part 1: Vision & Brand Identity

### 1.1 Brand Essence
**Q: In one sentence, what is 1000planets.cloud?**
- [ ] Response pending

**Q: What's the origin of the name "1000 Planets"?**
- [ ] Response pending

### 1.2 Brand Personality
Select 3-5 that resonate:
- [ ] Innovative / Cutting-edge
- [ ] Trustworthy / Reliable
- [ ] Bold / Disruptive
- [ ] Professional / Enterprise
- [ ] Approachable / Friendly
- [ ] Elite / Premium
- [ ] Technical / Developer-focused
- [ ] Other: ___________

### 1.3 Visual Direction
**Q: Any brands/sites whose aesthetic you admire?**
Examples: Vercel, Linear, Stripe, Notion, OpenAI, etc.
- [ ] Response pending

**Q: Color preferences or existing brand colors?**
- [ ] Response pending

**Q: Should it feel:**
- [ ] Corporate & polished
- [ ] Startup & edgy
- [ ] Something else: ___________

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## Part 2: Target Audience & Messaging

### 2.1 Primary Audience
Rank 1-3 by priority:
- [ ] Enterprise buyers (CTOs, VPs)
- [ ] Small business owners
- [ ] Agency partners / resellers
- [ ] Developers / technical users
- [ ] Investors / stakeholders

### 2.2 Key Value Propositions
✅ **Confirmed priorities:**
- Savings through automation
- Human-in-the-loop (final approval control)
- Granular control (set-it-and-forget-it flexibility)
- Global, AI-forward mentality

**Q: What else should we emphasize?**
- [ ] Vertical-specific expertise?
- [ ] Speed to market?
- [ ] Privacy/security?
- [ ] Scalability?
- [ ] Other: ___________

### 2.3 Pain Points We're Solving
**Q: What are your customers struggling with before they find you?**
- [ ] Response pending

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## Part 3: Products & Services

### 3.1 Product Portfolio
**Q: Should the site showcase:**
- [ ] Individual products (Hotel Yield AI, Microsite Automation) separately?
- [ ] Position 1000planets as a **platform** that solves different verticals?
- [ ] Keep it high-level and let people discover products through sales?

### 3.2 Pricing Transparency
**Q: Pricing approach:**
- [ ] Display pricing publicly?
- [ ] "Contact sales" approach?
- [ ] Hybrid (show starting prices, contact for enterprise)?

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## Part 4: Desired Actions & Conversions

### 4.1 Primary CTA
**Q: What's the #1 action you want visitors to take?**
- [ ] Book a demo
- [ ] Start free trial
- [ ] Contact sales
- [ ] See products
- [ ] Get a quote
- [ ] Watch video
- [ ] Other: ___________

### 4.2 Secondary Actions
**Q: What else should visitors be able to do?**
- [ ] Newsletter signup
- [ ] Explore documentation
- [ ] View case studies
- [ ] Download resources
- [ ] Other: ___________

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## Part 5: Technical & Content Requirements

### 5.1 Tech Stack Preference
**Static site (fast, simple):**
- [ ] Next.js 14 (React, App Router)
- [ ] Astro (content-focused, fast)
- [ ] Other: ___________

**CMS needed?**
- [ ] Yes - for blog/case studies (Contentful, Sanity, etc.)
- [ ] No - static content only

**Hosting preference:**
- [ ] Vercel (recommended for Next.js)
- [ ] Netlify
- [ ] Self-hosted on nexus-vector
- [ ] Flexible / your recommendation

**Domain:**
- [ ] 1000planets.cloud is registered and DNS configured
- [ ] Needs DNS configuration
- [ ] Need to register domain

### 5.2 Content Assets
**Q: What do you have ready?**
- [ ] Company logo
- [ ] Product screenshots/demos
- [ ] Team photos
- [ ] Customer testimonials
- [ ] Case studies
- [ ] Video content
- [ ] Blog posts
- [ ] Other: ___________

### 5.3 Copy/Messaging
**Q: Copy approach:**
- [ ] You have existing copy/taglines (please provide)
- [ ] You'll draft everything (I'll implement)
- [ ] I should draft everything (you'll review/approve)
- [ ] Collaborative - we'll iterate together

**Q: Any specific terminology or jargon to use/avoid?**
- [ ] Response pending

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## Part 6: Success Metrics & Timeline

### 6.1 What does success look like?
**Q: Primary success metric:**
- [ ] High conversion rate on demo bookings
- [ ] Strong brand impression / credibility
- [ ] SEO/organic traffic
- [ ] Partner signups
- [ ] Other: ___________

### 6.2 Timeline & Launch
**Q: Target launch date?**
- [ ] Response pending

**Q: Launch strategy:**
- [ ] MVP first (minimal pages, iterate later)
- [ ] Full site at once (all pages complete)
- [ ] Phased (homepage first, add pages later)

### 6.3 Post-Launch
**Q: Content updates:**
- [ ] Will need to update content regularly (need CMS)
- [ ] Static site, rare updates (no CMS needed)

**Q: Analytics:**
- [ ] Google Analytics
- [ ] Plausible (privacy-focused)
- [ ] Both
- [ ] None

**Q: A/B testing needed?**
- [ ] Yes - for conversion optimization
- [ ] No - not initially

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## Summary & Next Steps

Once this questionnaire is complete, I will:

1. ✅ **Summarize** our plan in a creative brief
2. ✅ **Document decisions** in `spec-kit/decisions/`
3. ✅ **Show you layout examples** matching your vision
4. ✅ **Get your approval** before writing code
5. ✅ **Build iteratively** with milestone reviews

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## Notes & Additional Context

[Add any additional context, requirements, or constraints here]

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**Status**: ⏳ Awaiting client responses to proceed with technical decisions and design phase.