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1000planets-site/docs/CREATIVE_BRIEF.md
fullsizemalt 673007cc9f Discovery complete: Creative brief and architectural decisions 
- Completed client discovery questionnaire
- Created creative brief with mission, brand essence, and strategy
- ADR 0001: Tech stack (Next.js 14, Tailwind, Sanity, self-hosted)
- ADR 0002: Brand guidelines (colors, typography, voice, accessibility)

Key insights:
- Social impact mission: /month for single mothers and underserved communities
- Visual: Linear + Vercel aesthetic with semantic color system
- Target: Small business owners with high Google rankings but poor sites
- Primary CTA: 30-day free trial with domain pointing

Ready to build!

🤖 Generated with Claude Code
Co-Authored-By: Claude <noreply@anthropic.com>
2025-12-11 12:23:51 -08:00

7.4 KiB
Raw Blame History

Creative Brief: 1000planets.cloud

Project: Forward-Facing Marketing Site Date: 2025-12-11 Status: ✅ Discovery Complete - Moving to Design & Build

Mission Statement

"Changing lives through accessible AI automation."

1000planets.cloud empowers small business owners and aspiring agency partners with AI-driven tools that deliver immediate ROI while maintaining complete data ownership and control. Our platform enables friends, family, and underserved communities (including single mothers seeking dependable income) to launch their own marketing agencies under our umbrella.

Success = $500/month baseline income for partners through automated, scalable systems.

Brand Essence

One-Sentence Description

"An AI-forward marketing agency committed to putting tools in the hands of customers to grow their reach with automated solutions and robust data ownership."

Name Origin: "1000 Planets"

Inspired by Valerian and the City of a Thousand Planets - an intergalactic marketplace offering wares of infinite possibilities. The message: "Find what you're looking for."

Brand Personality

  1. Bold & Disruptive - Paradigm shift giving end users control, ownership, autonomy
  2. Trustworthy & Reliable - Robust support, proven systems
  3. Approachable & Premium - Polished without pretension, human-readable language

Visual Identity

Design Inspiration

  • Primary: Linear (clean, bold, modern)
  • Secondary: Vercel (performance-focused, developer-quality)

Color System

Base Palette: Human-readable dark/light with charcoals and functional whites

Semantic Colors (standard messaging):

  • 🔴 Red - Error, broken, critical
  • 🟢 Green - Success, go, active
  • 🟡 Yellow - Caution, warning, pending
  • 🔵 Blue - Admin, information, system
  • 🟣 Purple - Agentic, AI-driven, automation

Design Principles

  • Polished & Premium - High-quality, professional aesthetic
  • Human-Readable - No jargon, clear communication
  • Matters to SMBs - Focus on what drives results

Target Audience

Primary: Small Business Owners

Profile:

  • Found via Google Business scraping in geographical regions
  • High search rankings but low-performing/antiquated websites
  • No lead capture or customer acquisition tools
  • Need qualified leads and want to leverage existing rankings

Psychographics:

  • AI-curious but not technical
  • Wants immediate ROI
  • Values data ownership
  • Seeks simple, trustworthy solutions

Secondary: Agency Partners (Future Focus)

Profile:

  • Friends, family, underserved communities
  • Single mothers seeking dependable work
  • Looking for $500/month baseline income
  • Want to run their own agencies with their own branding/domains

Value Propositions (Priority Order)

  1. Speed to Market - Launch fast, see results immediately
  2. Savings Through Automation - Lower costs, higher efficiency
  3. Privacy & Security (Essential) - Your data, your control
  4. Human-in-the-Loop Control - Final approval on everything
  5. Granular Flexibility - Set-it-and-forget-it OR hands-on
  6. Scalability - Grow at your pace
  7. Global, AI-Forward - Cutting-edge technology, accessible to all

Pain Points We Solve

Current State (Customer's Problem):

  • ❌ High Google rankings wasted on poor websites
  • ❌ Outdated visuals hurting credibility
  • ❌ No lead capture systems
  • ❌ Missing customer acquisition tools
  • ❌ Can't afford traditional agencies

Future State (Our Solution):

  • ✅ Modern, high-converting microsites
  • ✅ Automated lead capture
  • ✅ AI-driven content updates
  • ✅ Qualified leads delivered
  • ✅ Affordable, transparent pricing

Product Strategy

Positioning

Platform approach - Solve different verticals with AI-driven, up-to-date solutions

Portfolio Display

  • ❌ NOT showcasing Hotel Yield AI or Microsite Automation separately
  • ✅ Showcase demo microsites as proof of function
  • ✅ Discovery through sales - Hand-holding, consultative approach
  • ✅ Let customers think they're driving ideas (not being sold)

Pricing Transparency

Hybrid Model:

  • Display base pricing publicly
  • "Contact us" for enterprise/custom solutions
  • Agency partners can choose their own approach when they spin off

Calls to Action

Primary CTA: "Start Free Trial"

Requirements:

  • Basic customization tool for client population
  • Ability to point at their own domain
  • 30-day trial period

Secondary CTAs:

  1. Newsletter signup
  2. Explore documentation
  3. View case studies (when available)

Technical Requirements

Tech Stack (My Recommendation)

  • Framework: Next.js 14 (App Router) - Performance, SEO, flexibility
  • Styling: Tailwind CSS - Rapid development, consistent design
  • CMS: Sanity.io - Developer-friendly, flexible content management
  • Hosting: Self-hosted on nexus-vector
  • Analytics: Plausible (privacy-focused) + optional GA
  • Domain: 1000planets.cloud (registered, currently 404)

Must-Haves

  • ✅ Spec-kit compliant architecture
  • ✅ Mobile-first responsive design
  • ✅ Accessibility (WCAG 2.1 AA)
  • ✅ Performance (90+ Lighthouse score)
  • ✅ SEO optimized
  • ✅ Newsletter capture
  • ✅ Documentation system

Content Strategy

Starting from Scratch

  • All copy to be drafted (human-readable, no jargon)
  • Focus on AI/agentic-curious small business owners
  • Emphasize immediate ROI and data ownership
  • No logos, photos, testimonials, case studies yet (create placeholders)

Tone of Voice

  • Professional but approachable - Like a trusted advisor
  • Clear and direct - No fluff, no jargon
  • Empowering - You're in control
  • Results-focused - Show the value

Key Messaging Pillars

  1. Accessibility - AI automation for everyone
  2. Autonomy - You own your data and decisions
  3. Impact - Real income, real results
  4. Trust - Transparent, reliable, proven

Success Metrics

Primary Goal

Economic empowerment through accessible automation

  • $500/month baseline for partner agents
  • Support single mothers and underserved communities
  • Enable agency spin-offs with own branding/domains

Conversion Metrics

  • Free trial signups
  • Newsletter subscriptions
  • Demo requests
  • Documentation engagement

Post-Launch

  • May update content frequently at first
  • Analytics tracking (Plausible)
  • No A/B testing initially

Timeline & Approach

Target: ASAP Scope: Full site (not MVP) Strategy: Build fast, iterate based on real user feedback

Launch Plan

  1. Week 1: Architecture, design system, core pages
  2. Week 2: Content creation, CMS setup, trial flow
  3. Week 3: Testing, refinement, deployment prep
  4. Week 4: Launch on nexus-vector, monitor, iterate

Key Differentiators

What makes 1000planets.cloud unique:

  1. Social Impact Mission - Not just profit, changing lives
  2. Data Ownership - Your data stays yours
  3. Agency Enablement - Help others build their own agencies
  4. AI-Forward, Human-Controlled - Best of both worlds
  5. Transparent Pricing - No hidden costs
  6. Rapid Deployment - See results in days, not months

Next Steps

  1. ✅ Create tech stack ADR
  2. ✅ Create brand guidelines document
  3. ✅ Design component system
  4. ✅ Draft all page copy
  5. ✅ Build Next.js site
  6. ✅ Deploy to nexus-vector

This brief is our north star. Every design and development decision flows from here.