0c0938169e
- Set up spec-kit framework (checklist, decisions, scripts)
- Created project documentation (README, discovery questionnaire)
- Configured CI compliance checks
- Ready for discovery phase and client input
🤖 Generated with Claude Code
Co-Authored-By: Claude <noreply@anthropic.com>
213 lines
5.2 KiB
Markdown
213 lines
5.2 KiB
Markdown
# Client Discovery Questionnaire
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# 1000planets.cloud Marketing Site
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**Date Started**: 2025-12-11
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**Status**: 🔄 In Progress - Awaiting Client Responses
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**Decision Required By**: TBD
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---
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## Part 1: Vision & Brand Identity
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### 1.1 Brand Essence
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**Q: In one sentence, what is 1000planets.cloud?**
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- [ ] Response pending
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**Q: What's the origin of the name "1000 Planets"?**
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- [ ] Response pending
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### 1.2 Brand Personality
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Select 3-5 that resonate:
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- [ ] Innovative / Cutting-edge
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- [ ] Trustworthy / Reliable
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- [ ] Bold / Disruptive
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- [ ] Professional / Enterprise
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- [ ] Approachable / Friendly
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- [ ] Elite / Premium
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- [ ] Technical / Developer-focused
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- [ ] Other: ___________
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### 1.3 Visual Direction
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**Q: Any brands/sites whose aesthetic you admire?**
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Examples: Vercel, Linear, Stripe, Notion, OpenAI, etc.
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- [ ] Response pending
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**Q: Color preferences or existing brand colors?**
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- [ ] Response pending
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**Q: Should it feel:**
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- [ ] Corporate & polished
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- [ ] Startup & edgy
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- [ ] Something else: ___________
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---
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## Part 2: Target Audience & Messaging
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### 2.1 Primary Audience
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Rank 1-3 by priority:
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- [ ] Enterprise buyers (CTOs, VPs)
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- [ ] Small business owners
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- [ ] Agency partners / resellers
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- [ ] Developers / technical users
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- [ ] Investors / stakeholders
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### 2.2 Key Value Propositions
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✅ **Confirmed priorities:**
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- Savings through automation
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- Human-in-the-loop (final approval control)
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- Granular control (set-it-and-forget-it flexibility)
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- Global, AI-forward mentality
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**Q: What else should we emphasize?**
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- [ ] Vertical-specific expertise?
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- [ ] Speed to market?
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- [ ] Privacy/security?
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- [ ] Scalability?
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- [ ] Other: ___________
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### 2.3 Pain Points We're Solving
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**Q: What are your customers struggling with before they find you?**
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- [ ] Response pending
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---
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## Part 3: Products & Services
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### 3.1 Product Portfolio
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**Q: Should the site showcase:**
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- [ ] Individual products (Hotel Yield AI, Microsite Automation) separately?
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- [ ] Position 1000planets as a **platform** that solves different verticals?
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- [ ] Keep it high-level and let people discover products through sales?
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### 3.2 Pricing Transparency
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**Q: Pricing approach:**
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- [ ] Display pricing publicly?
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- [ ] "Contact sales" approach?
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- [ ] Hybrid (show starting prices, contact for enterprise)?
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---
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## Part 4: Desired Actions & Conversions
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### 4.1 Primary CTA
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**Q: What's the #1 action you want visitors to take?**
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- [ ] Book a demo
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- [ ] Start free trial
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- [ ] Contact sales
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- [ ] See products
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- [ ] Get a quote
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- [ ] Watch video
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- [ ] Other: ___________
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### 4.2 Secondary Actions
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**Q: What else should visitors be able to do?**
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- [ ] Newsletter signup
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- [ ] Explore documentation
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- [ ] View case studies
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- [ ] Download resources
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- [ ] Other: ___________
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---
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## Part 5: Technical & Content Requirements
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### 5.1 Tech Stack Preference
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**Static site (fast, simple):**
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- [ ] Next.js 14 (React, App Router)
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- [ ] Astro (content-focused, fast)
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- [ ] Other: ___________
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**CMS needed?**
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- [ ] Yes - for blog/case studies (Contentful, Sanity, etc.)
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- [ ] No - static content only
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**Hosting preference:**
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- [ ] Vercel (recommended for Next.js)
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- [ ] Netlify
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- [ ] Self-hosted on nexus-vector
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- [ ] Flexible / your recommendation
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**Domain:**
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- [ ] 1000planets.cloud is registered and DNS configured
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- [ ] Needs DNS configuration
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- [ ] Need to register domain
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### 5.2 Content Assets
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**Q: What do you have ready?**
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- [ ] Company logo
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- [ ] Product screenshots/demos
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- [ ] Team photos
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- [ ] Customer testimonials
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- [ ] Case studies
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- [ ] Video content
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- [ ] Blog posts
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- [ ] Other: ___________
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### 5.3 Copy/Messaging
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**Q: Copy approach:**
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- [ ] You have existing copy/taglines (please provide)
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- [ ] You'll draft everything (I'll implement)
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- [ ] I should draft everything (you'll review/approve)
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- [ ] Collaborative - we'll iterate together
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**Q: Any specific terminology or jargon to use/avoid?**
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- [ ] Response pending
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---
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## Part 6: Success Metrics & Timeline
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### 6.1 What does success look like?
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**Q: Primary success metric:**
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- [ ] High conversion rate on demo bookings
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- [ ] Strong brand impression / credibility
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- [ ] SEO/organic traffic
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- [ ] Partner signups
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- [ ] Other: ___________
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### 6.2 Timeline & Launch
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**Q: Target launch date?**
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- [ ] Response pending
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**Q: Launch strategy:**
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- [ ] MVP first (minimal pages, iterate later)
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- [ ] Full site at once (all pages complete)
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- [ ] Phased (homepage first, add pages later)
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### 6.3 Post-Launch
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**Q: Content updates:**
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- [ ] Will need to update content regularly (need CMS)
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- [ ] Static site, rare updates (no CMS needed)
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**Q: Analytics:**
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- [ ] Google Analytics
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- [ ] Plausible (privacy-focused)
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- [ ] Both
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- [ ] None
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**Q: A/B testing needed?**
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- [ ] Yes - for conversion optimization
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- [ ] No - not initially
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---
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## Summary & Next Steps
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Once this questionnaire is complete, I will:
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1. ✅ **Summarize** our plan in a creative brief
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2. ✅ **Document decisions** in `spec-kit/decisions/`
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3. ✅ **Show you layout examples** matching your vision
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4. ✅ **Get your approval** before writing code
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5. ✅ **Build iteratively** with milestone reviews
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---
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## Notes & Additional Context
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[Add any additional context, requirements, or constraints here]
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---
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**Status**: ⏳ Awaiting client responses to proceed with technical decisions and design phase.
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