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1000planets-site/spec-kit/decisions/0008-messaging-strategy.md

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ADR 0008: Messaging Refresh

Status: ✅ Approved
Date: 2025-12-11
Owner: Delivery Lead (Content)

Context

The public-facing 1000planets.cloud site is a straightforward, jargon-free marketing landing page for small and micro businesses exploring AI-enhanced automation tools. The partner experience now lives at partner.1000planets.cloud, so the copy here focuses solely on client acquisition through lead capture, content, and microsites.

Decisions

  • Audience: Focus on small/micro businesses that value control, data ownership, and trustworthy automation partners. Avoid marketing hyperbole; lead with practical capabilities and ownership signals.
  • Partner narrative: No partner messaging appears here—partner communications will live entirely on partner.1000planets.cloud.
  • Tone: Friendly, human, values-focused. Replace previous “AI-forward marketing” copy with statements that highlight humility, concrete value, and control for small/micro businesses.
  • Testing: The site remains under testing—this is reflected in clear messaging and disclaimers so visitors know the experience is evolving.

Consequence

All future copy, hero CTA text, testimonials, and compliance documentation should align with this dual-purpose narrative and avoid referencing unrelated ventures or marketing speak that distracts from the small-business / partner story.