# ADR 0008: Messaging Refresh

**Status**: ✅ Approved  
**Date**: 2025-12-11  
**Owner**: Delivery Lead (Content)

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## Context

The public-facing 1000planets.cloud site is a straightforward, jargon-free marketing landing page for small and micro businesses exploring AI-enhanced automation tools. The partner experience now lives at partner.1000planets.cloud, so the copy here focuses solely on client acquisition through lead capture, content, and microsites.

## Decisions

- **Audience**: Focus on small/micro businesses that value control, data ownership, and trustworthy automation partners. Avoid marketing hyperbole; lead with practical capabilities and ownership signals.  
- **Partner narrative**: No partner messaging appears here—partner communications will live entirely on `partner.1000planets.cloud`.  
- **Tone**: Friendly, human, values-focused. Replace previous “AI-forward marketing” copy with statements that highlight humility, concrete value, and control for small/micro businesses.
- **Testing**: The site remains under testing—this is reflected in clear messaging and disclaimers so visitors know the experience is evolving.

## Consequence

All future copy, hero CTA text, testimonials, and compliance documentation should align with this dual-purpose narrative and avoid referencing unrelated ventures or marketing speak that distracts from the small-business / partner story.